Who We Are
Vets in England operates almost 200 websites helping animal owners find and choose the right vet for them. We are creating technology that helps independent veterinary practices compete on trust and clarity. This helps you attract new clients with better public information, while giving your team less day-to-day friction and clients a more consistent experience. We shape our strategy with independent practices through our Tech Steering Group.
Our Tech Tools
Practical tools designed to help independent clinics stay visible, work faster, and give clients a more consistent experience.
ChatGPT
Native integration helps your clinic be discovered through AI searches.
Pricing Network
Update your prices in one place and see them updated everywhere.
Website Refresh
Get a complimentary mobile-first website refresh when you claim your clinic.
Animal History Sharing
Request and share animal history with other clinics in a GDPR-compliant way.
Message History
See an overview of all messages your clinic has received through the site.
Opening Hours
Update your hours on our site and they'll refresh everywhere, including Google.
Our Mission
Vets in England exists to make it easier for pet owners to choose a local vet with confidence, while helping veterinary practices present accurate, transparent information in one place. We bring key information together so people can compare clinics fairly — location, services, animals treated, reviews, and our unique Our Score.
We're building a single, consistent view of veterinary care across England that helps practices build trust, reduce admin friction, and give clients a better experience.
Why Claim Your Clinic?
Your profile is often the first impression a new client gets. Claiming helps you control accuracy and show what you actually do.
Verified Badge
Make it easy for owners to call, visit your website, and find the right information fast.
Control Your Profile
Update your services, hours, and contact details to ensure pet owners have accurate information.
Increase Your Ranking
By claiming your profile, you can add more information which will allow you to climb our rankings.
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.
Join the Tech Steering Group
Built with independents, not just for them. We're always open to new clinics joining our Tech Steering Group.
- Shape the future of the industry with direct input on product direction.
- Get first access to new technology before wider rollout.
- Receive a free website refresh as part of the group.
Quarterly Awards
Our listed clinic scores are refreshed every quarter to generate a new Our Score. Winning clinics will be awarded a special rosette on the site and will have the opportunity to purchase our complete media pack designed for maximum impact across all marketing channels.
Social Assets
16:9, 9:16 & 4:5 formats for Instagram, Twitter and Facebook feeds
Hard Copy Posters
Perfect for door-to-door, in-clinic displays and local business handouts
A4, A3, A5
Foiled Certificate
Frame and display in your reception area
A4 Print-Ready
Award Rosette
Versatile seal for any marketing material
800×800
And much, much more...
Why It Matters
Drive Leads
Award-winning clinics see increased enquiries. Recognition catches attention and turns browsers into bookings.
Inspire Trust
Pet owners want proof you're the best choice. A visible award builds confidence before they even walk through the door.
Marketing Support
Unlock the option to purchase our Vets In England winner marketing assets. Designed for maximum impact across all marketing channels.
Use Cases for Independent Practices
We focus on practical outcomes: helping independent practices attract the right new clients, improve day-to-day client experience, and stay ready as transparency expectations rise.
Attract new customers
- Help pet owners find you when they search locally. We've already delivered 2,071+ high-intent leads.
- Build trust before the first call with a verified profile and verified badge.
- Stand out with transparent, consistent information on services, hours, and key details.
- Use quarterly awards and the winner media pack as an easy marketing moment each quarter.
- Be discoverable inside ChatGPT as more owners use AI to decide who to contact.
Improve experience for existing customers
- Reduce repeat questions by keeping key practice information accurate and easy to find.
- Make it easier for clients to choose the right service and know what to do next.
- Create a consistent experience across where owners discover you, from search to listings to AI.
- Use claimable profiles and Our Score context to set clear expectations before clients contact you.
Stay compliant + future-proof transparency
- Keep public-facing information consistent as expectations on transparency increase.
- Show services and practice details in a structured, comparable way for owners.
- Help avoid confusion caused by outdated listings and inconsistent information.
- Strengthen trust with up-to-date profile data that supports clearer, auditable communication.
What is Our Score?
Our Score is a simple way for pet owners to compare clinics using consistent signals. It brings together key factors that matter to owners and helps them understand why one clinic may appear ahead of another.
How is it calculated?
Reviews & Ratings
Google reviews provide real feedback from pet owners. Higher ratings and more reviews boost your score.
Profile Completeness
Complete profiles with photos, hours, services, and contact details help owners make informed decisions.
Engagement
Responding to reviews and keeping information current shows you care about your online presence.
How to Improve Your Score
You improve it by making your real-world profile clearer and more complete.
Provide clinic information like opening hours, prices and more
Collect reviews regularly. We consider review rating, recency and sentiment
Consider emergency / out-of-hours cover
Add verified details like website, email address and phone number
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.
Frequently Asked Questions
Is claiming my clinic free?
How do you verify me?
What if I have multiple branches?
Does claiming guarantee a higher score?
Is the new website really free?
Find Your Clinic
Search for your veterinary clinic by name, postcode, or the town it's located in. Once you find it, you can submit a claim to manage the listing.